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In early July, Martin Lau, president of Tencent, the company behind We Chat, revealed that the app has over 400 million registered users and nearly 200 million monthly active users.What’s next for China’s homegrown blockbuster, whose rivals include Silicon Valley’s Whats App, Japan’s Line, and Korea’s Kakao Talk?
Selector .selector_input_interaction .selector_input. Selector .selector_input_interaction .selector_spinner. Selector .selector_results_container.form_buttons.form_buttons a.form_buttons input[type='submit'].form_buttons .submit_button.form_buttons .submit_button.form_buttons .action_button.hover_menu.hover_menu:before,.hover_menu:after.hover_menu.show_nub:before.hover_menu.show_nub:after.hover_menu.show_nub.white_bg:after.hover_menu .hover_menu_contents.hover_menu.white_bg .hover_menu_contents. Moreover, its appeal cuts across nationalities and socioeconomic classes. Remember those two friends who asked for my We Chat ID when I landed in Beijing? So how does Tencent plan to turn its popularity into profits?The answer to this question is beginning to come into focus: “freemium” games and an online payment service.Monetization Tencent currently faces a challenge familiar to many companies in the Internet realm (we’re looking at you, Facebook): if you’re not charging for your service, how do you make money?
We Chat is free to download, free to use, and free of ads.
The rap on Chinese Internet companies has long been that their services are so localized that they can’t compete abroad.
Baidu, the operator of China’s most popular search engine, famously tried to take its game to Japan, only to flop.
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We Chat was able to stave off telecom efforts to lobby regulators to allow them to charge Tencent for its service (Tencent and a few telecoms have now announced new We Chat subscription packages).